:root {
  --bg: #ffffff;
  --bg-alt: #f5f5f7;     /* Apple light gray */
  --ink: #1d1d1f;        /* near-black text */
  --muted: #6e6e73;      /* gray */
  --line: #d2d2d7;       /* hairline */
  --dark: #0b0b0c;       /* dark band */
  --volt: #FFD400;       /* Tesla-channel yellow */

  --sans: -apple-system, BlinkMacSystemFont, "SF Pro Display", "SF Pro Text", "Inter", system-ui, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0; background: var(--bg); color: var(--ink);
  font-family: var(--sans); font-size: 17px; line-height: 1.55;
  letter-spacing: -0.01em; -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

.wrap { width: 100%; max-width: 1120px; margin: 0 auto; padding: 0 28px; }

/* ---------- buttons ---------- */
.btn {
  display: inline-block; font: 600 16px/1 var(--sans); letter-spacing: -0.01em;
  padding: 14px 26px; border-radius: 980px;
  background: var(--volt); color: #000; border: 1px solid var(--volt);
  cursor: pointer; transition: transform 0.15s ease, filter 0.15s ease, background 0.2s ease, color 0.2s ease;
}
.btn:hover { filter: brightness(0.93); transform: translateY(-1px); }
.btn:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }
.btn.outline { background: transparent; color: inherit; border-color: currentColor; }
.btn.outline:hover { filter: none; background: rgba(127,127,127,0.12); }

.link { font-weight: 600; display: inline-flex; align-items: center; gap: 4px; }
.link .chev { transition: transform 0.15s ease; }
.link:hover { text-decoration: underline; text-underline-offset: 4px; }
.link:hover .chev { transform: translateX(3px); }

.eyebrow { font-size: 14px; font-weight: 600; letter-spacing: 0.02em; color: var(--muted); margin: 0 0 10px; text-transform: none; }

/* ---------- nav ---------- */
.topbar {
  position: sticky; top: 0; z-index: 30;
  background: rgba(255,255,255,0.8);
  backdrop-filter: saturate(180%) blur(18px); -webkit-backdrop-filter: saturate(180%) blur(18px);
  border-bottom: 1px solid var(--line);
}
.topbar .wrap { display: flex; align-items: center; justify-content: space-between; height: 58px; }
.brand { display: inline-flex; align-items: center; gap: 9px; font-size: 17px; font-weight: 600; letter-spacing: -0.02em; }
.brand .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--volt); }
.nav-links { display: flex; align-items: center; gap: 28px; }
.nav-links a { font-size: 14px; opacity: 0.85; }
.nav-links a:hover { opacity: 1; }
.nav-links .btn { padding: 9px 18px; font-size: 14px; }

/* ---------- hero (clean, headline above + wide photo) ---------- */
.hero { text-align: center; padding: 80px 0 36px; }
.hero h1 {
  font-size: clamp(42px, 7.2vw, 84px); font-weight: 700; line-height: 1.02;
  letter-spacing: -0.04em; margin: 14px auto 18px; max-width: 15ch;
}
.hero h1 .kw {
  color: var(--volt);
  -webkit-text-stroke: 3px #000;
  paint-order: stroke fill;
}
.hero .lede { font-size: clamp(18px, 2vw, 23px); color: var(--muted); max-width: 32ch; margin: 0 auto 30px; }
.hero .actions { display: flex; gap: 16px; align-items: center; justify-content: center; flex-wrap: wrap; }
.hero-media { padding: 10px 0 0; }
.hero-media .frame { max-width: 1200px; margin: 0 auto; padding: 0 16px; }
.hero-media img { width: 100%; border-radius: 22px; aspect-ratio: 1347 / 470; object-fit: cover; background: var(--bg-alt); }

/* ---------- section scaffolding ---------- */
section.block { padding: 92px 0; }
.section-head { text-align: center; margin-bottom: 48px; }
h2 { font-size: clamp(30px, 4vw, 46px); font-weight: 600; letter-spacing: -0.03em; margin: 0; line-height: 1.06; }
.section-head p { color: var(--muted); font-size: clamp(17px, 2vw, 20px); max-width: 40ch; margin: 12px auto 0; }

/* ---------- stats + partners ---------- */
.creds { background: var(--bg-alt); padding: 56px 0; }
.stat-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; text-align: center; }
.stat .num { font-size: clamp(38px, 5.4vw, 58px); font-weight: 600; letter-spacing: -0.03em; line-height: 1; }
.stat .lbl { font-size: 14px; color: var(--muted); margin-top: 10px; }
.partners { margin-top: 48px; text-align: center; }
.partners .cap { font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); margin: 0 0 16px; }
.partners .row { display: flex; gap: 14px 34px; justify-content: center; flex-wrap: wrap; }
.partners .row span { font-size: clamp(16px, 2.4vw, 22px); font-weight: 600; color: var(--ink); opacity: 0.42; letter-spacing: -0.01em; }

/* ---------- videos ---------- */
.video-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.video .thumb {
  position: relative; aspect-ratio: 16/9; border-radius: 16px; overflow: hidden; background: var(--bg-alt);
  display: flex; align-items: center; justify-content: center;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.video:hover .thumb { transform: translateY(-4px); box-shadow: 0 18px 40px rgba(0,0,0,0.12); }
.video .play { width: 0; height: 0; border-style: solid; border-width: 11px 0 11px 18px; border-color: transparent transparent transparent rgba(29,29,31,0.5); }
.video h3 { font-size: 18px; font-weight: 600; letter-spacing: -0.02em; margin: 16px 0 5px; }
.video .meta { font-size: 14px; color: var(--muted); }

/* ---------- gear teaser ---------- */
.gear-teaser { background: var(--bg-alt); }
.gear-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin-bottom: 40px; }
.gear-item { background: var(--bg); border: 1px solid var(--line); border-radius: 16px; padding: 24px 26px; display: flex; align-items: baseline; justify-content: space-between; gap: 16px; }
.gear-item h3 { font-size: 19px; font-weight: 600; margin: 0; letter-spacing: -0.02em; }
.gear-item p { color: var(--muted); font-size: 15px; margin: 4px 0 0; }
.gear-item .tag { font-size: 13px; font-weight: 600; color: #000; background: var(--volt); padding: 5px 11px; border-radius: 980px; white-space: nowrap; }
.center { text-align: center; }

/* ---------- work with me (dark band, for brands) ---------- */
.brands { background: var(--dark); color: #fff; }
.brands .eyebrow { color: var(--volt); }
.brands h2 { color: #fff; }
.brands .intro { max-width: 56ch; margin: 0 auto 8px; }
.brands .intro p { color: rgba(255,255,255,0.74); font-size: clamp(17px, 2vw, 20px); text-align: center; }
.value-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; margin: 48px 0 44px; }
.value { border: 1px solid rgba(255,255,255,0.14); border-radius: 16px; padding: 26px; }
.value h4 { font-size: 17px; font-weight: 600; margin: 0 0 8px; }
.value h4::before { content: ""; display: inline-block; width: 8px; height: 8px; border-radius: 50%; background: var(--volt); margin-right: 10px; vertical-align: middle; }
.value p { color: rgba(255,255,255,0.66); font-size: 15px; margin: 0; }
.brands .cta { text-align: center; }
.brands .cta .sub { color: rgba(255,255,255,0.6); font-size: 14px; margin: 14px 0 0; }

/* ---------- about ---------- */
.about .grid { display: grid; grid-template-columns: 0.85fr 1fr; gap: 52px; align-items: center; }
.about .photo { aspect-ratio: 4/5; border-radius: 20px; object-fit: cover; width: 100%; background: var(--bg-alt); }
.about .photo.placeholder { display: flex; align-items: center; justify-content: center; color: var(--muted); font-size: 14px; border: 1px dashed var(--line); }
.about h2 { text-align: left; }
.about .body { font-size: clamp(17px, 2vw, 20px); color: var(--ink); }
.about .body p { margin: 0 0 16px; }
.about .body p.muted { color: var(--muted); font-size: 17px; }
.about .sign { display: inline-flex; align-items: center; gap: 10px; margin-top: 8px; font-weight: 600; }
.about .sign .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--volt); }

/* ---------- newsletter ---------- */
.newsletter { background: var(--bg-alt); text-align: center; }
.newsletter .nl-form { display: flex; gap: 10px; max-width: 480px; margin: 28px auto 12px; }
.newsletter input[type=email] {
  flex: 1; padding: 14px 20px; border: 1px solid var(--line); border-radius: 980px;
  font: 400 16px var(--sans); background: #fff; color: var(--ink);
}
.newsletter input[type=email]:focus { outline: none; border-color: var(--ink); }
.newsletter .note { font-size: 13px; color: var(--muted); margin: 0; }

/* ---------- media kit (/work) ---------- */
.mk { padding: 80px 0; }
.mk:nth-of-type(even) { background: var(--bg-alt); }
.mk h2 { text-align: left; margin-bottom: 8px; }
.mk .lead { color: var(--muted); max-width: 56ch; margin: 0 0 36px; font-size: clamp(17px,2vw,19px); }
.bars { display: grid; gap: 18px; max-width: 640px; }
.bar .top { display: flex; justify-content: space-between; font-size: 15px; margin-bottom: 7px; }
.bar .top .pct { color: var(--muted); }
.bar .track { height: 9px; background: var(--line); border-radius: 999px; overflow: hidden; }
.bar .fill { height: 100%; background: var(--volt); border-radius: 999px; }
.deliverables { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.deliverable { border: 1px solid var(--line); border-radius: 16px; padding: 26px; background: var(--bg); }
.deliverable h3 { font-size: 18px; font-weight: 600; margin: 0 0 8px; letter-spacing: -0.02em; }
.deliverable p { color: var(--muted); font-size: 15px; margin: 0; }
.quote { max-width: 760px; }
.quote blockquote { font-size: clamp(22px, 3vw, 32px); font-weight: 600; letter-spacing: -0.02em; line-height: 1.25; margin: 0 0 18px; }
.quote .by { color: var(--muted); font-size: 15px; }
.mk-cta { text-align: center; }
.mk-cta .btn { margin: 0 6px; }
.mk-cta .sub { color: var(--muted); font-size: 14px; margin-top: 14px; }

/* ---------- footer ---------- */
footer { padding: 34px 0; border-top: 1px solid var(--line); }
footer .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; }
footer .fine { font-size: 12px; color: var(--muted); }

/* ---------- gear page ---------- */
.gear-head { text-align: center; padding: 96px 0 8px; }
.gear-head .back { font-size: 14px; color: var(--muted); }
.gear-head .back:hover { color: var(--ink); }
.gear-head h1 { font-size: clamp(34px, 5.5vw, 58px); font-weight: 600; letter-spacing: -0.035em; margin: 18px 0 12px; }
.gear-head .lede { font-size: clamp(18px, 2vw, 21px); color: var(--muted); max-width: 42ch; margin: 0 auto; }
.cards { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; padding: 52px 0 44px; }
.card { background: var(--bg); border: 1px solid var(--line); border-radius: 20px; padding: 34px; display: flex; flex-direction: column; }
.card h2 { font-size: 24px; font-weight: 600; letter-spacing: -0.02em; margin: 0 0 8px; }
.card .blurb { color: var(--muted); margin: 0 0 20px; }
.discount { align-self: flex-start; font-size: 14px; background: var(--bg-alt); border: 1px solid var(--line); padding: 8px 14px; border-radius: 980px; margin: 0 0 24px; }
.discount b { font-weight: 600; }
.buttons { display: flex; flex-wrap: wrap; gap: 12px; margin-top: auto; }
.gear-foot { text-align: center; padding: 0 0 110px; }
.gear-foot p { color: var(--muted); margin: 0 0 8px; }

/* ---------- responsive ---------- */
@media (max-width: 820px) {
  .stat-row { grid-template-columns: 1fr; gap: 36px; }
  .video-grid { grid-template-columns: 1fr; }
  .value-grid { grid-template-columns: 1fr; }
  .gear-list { grid-template-columns: 1fr; }
  .cards { grid-template-columns: 1fr; }
  .wrap { padding: 0 20px; }
  .brand { font-size: 16px; }
  .nav-links { gap: 14px; min-width: 0; }
  .nav-links a.navhide { display: none; }
  .nav-links .btn { padding: 9px 15px; }
  .about .grid { grid-template-columns: 1fr; gap: 28px; }
  .about .photo { aspect-ratio: 16/10; }
  .newsletter .nl-form { flex-direction: column; border-radius: 18px; }
  .newsletter input[type=email] { width: 100%; }
  .deliverables { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) { * { transition: none !important; scroll-behavior: auto !important; } }